PRIVATE · 비공개

Social media
without the algorithm.

incove is a private social media app with no followers, no recommendation algorithm, and no strangers. Share only with the people closest to you, or keep it to yourself — a closed, quiet place for your everyday moments.

An app not to be seen, but to be kept.

Private · closed · no public feed · E2EE

What is a private social media app?

A private social media app is a closed service where your posts are visible only to the people you choose — or only to you — with no public feed, no followers, and no recommendation algorithm deciding what surfaces. incove is a private video app for sharing short daily moments with your closest circle or keeping them on your own timeline. Every video and message is end-to-end encrypted, so even incove's servers can't read it.

No public feed, by design

No follower counts, no like-chasing, no recommendation timeline. Every moment defaults to 'only me,' and you choose who sees each one.

  • No discovery, recommendation, or virality
  • 'Only me' is every moment's default
  • No stranger matching or followers

Private or closed — at the right distance

Closed sharing with the people closest to you, and a private record only you can see, in one app. The same video can be visible to one circle and hidden from another.

  • Share within closed circles — family, friends
  • A solo timeline only you can see
  • Per-circle visibility you set yourself

Privacy guaranteed by tech

'Private' is enforced by encryption, not a setting. Every video and message is end-to-end encrypted and the key lives only on your device, so the server can't read a thing.

  • RSA-3072 + AES-256-GCM end-to-end encryption
  • Decryption key only on your device
  • EXIF such as location stripped on upload
An app not to be seen,
but to be kept.INCOVE · Private
Zero
public feed · followers
Only me
default audience
E2EE
unreadable to the server

FAQ

Private social media — FAQ

How is this different from a private account on Instagram?

A private account is a lock layered on top of a public feed, followers, and a recommendation algorithm — the machinery is all still there, just gated. incove has no public feed at all; it's closed by design. And content is end-to-end encrypted, so even the platform can't see it.

Is there social media without an algorithm?

That's the design here. Nothing is ranked, recommended, or resurfaced by a model — your circle sees what you shared with them, in the order it happened. There is no discovery surface, so there's nothing for an algorithm to optimise.

Is incove a private social media app for families?

It works well as one. You invite a small circle — a family, a couple, a few close friends — and videos stay inside it. There's no follower graph to grow and no way for a stranger to find you, so it suits people who want to share a child's week with grandparents rather than with the internet.

Can incove see the videos I post?

No. Every video and message is end-to-end encrypted and the decryption key lives only on your device, so incove's servers can't read your content.

Can I use it instead of Instagram?

Yes. With no public feed, followers, or recommendation algorithm, it works as a private alternative when you're tired of public social media — an app for keeping things among your closest people, or just yourself, rather than performing for an audience.

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